For over 20 years, AARP’s Online Community has continued to grow in specific areas such as Games, AARP Rewards, Health and general entertainment-related topics.
AARP’s Online Community provides awareness for its programs as well as topics of interest to our membership. When we moved to Khoros in 2014, our Online Community team continued to allow our users to grow conversations in the entertainment area, specifically around song title-themed threads. The team often celebrated milestones (such as 40K posts, 50K posts, etc.) with special channel promotion and house ads. Since 2009, the topic of Song Word play has grown to nearly 120K posts and 6.7MM views.
ITalent
- The team worked with Khoros and iTalent to create its own Song Activity called AARP’s SongTheme™ as an extension of the most popular thread.
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